There have been at least two instances in the last week when I’ve been asked to explain what information literacy is and why it matters to people completely outside the education and library world. One such incident this weekend when talking to a friend who was a media and communications specialist really struck me. We really do need marketing professionals in the library world. And I need to work on my pitch.I read a US blog by Howard Rheingold which pitches infolit as “crap detection” which certainly is part of it. Apparently the term was coined by Ernest Hemingway back in 1954! But perhaps “crap detection” is not the way to try and sell it later this week to a university committee. It’s really hard to describe something you think about a lot in some detail in a really simple and clear way. I want a 1 minute pitch for what information literacy is and why it matters for the person in the street! And then a 5 minute pitch for academic staff. Ideas on a postcard please! Or come along to the second meet up of the London Libraries Learning Research Reading group tonight.